New Delhi/ Mumbai. Baba Ramdev has taken the concept of well-being to a whole new level by announcing a new series of grooming essentials. Based on his past credentials, Baba will now look to transform the monotonous Indian fashion regime into something more substantial. This happens to be his latest venture after putting off several hair transplants with his natural, nail-rubbing techniques.
Now your underarms’ sweat won’t distract you while performing Anulom-Vilom
He will be expanding the stretches of Patanjali from the usual Aata-Noodles to a whole new lot of toiletries and cosmetics. Dubbed as ‘Yogg’— his first announcement of an impactful deodorant will certainly give a stiff fight to the internationally acclaimed competitors. As expected, Baba has kept himself out of gender biases by tagging his line-up equally useful for both women and men.
While nothing much has been given out regarding the range and names of other products, the ‘Yogg’ has certainly received a lot of applause from the media. Baba Ramdev’s ‘Yogg’ will have an enchanting tagline, saying: ‘Bina Odour Wala Body-Spray’ as he looks to keep artificial aromas out of the scene. He believes in being natural and therefore his line-up of deodorants will just keep the sweat away without glorifying itself with fraudulent odours.
Coming back to the grand launch that took place is a deserted cricket field, Baba was ecstatic about the event and started off with a whole new version of ‘Anulom-Vilom’, obviously with the deo in hand. He was seen performing back-flips for longer hours and when the assistants were feeling intoxicated with the sweaty ambiance, he pulled out ‘Yogg’ and applied it all over the stage (and even himself). He was a rage among the Twitterati and the pre-order figures for the deodorant exceeded that of Freedom 251.
According to the reports, Congress and BJP have placed mass requests for the ‘Yogg’ in order to cover up their occasional, stinking deeds.
On being questioned by media about this sudden shift towards a more glamorous arena, Baba Ramdev clarified by saying that this line-up of grooming essentials is only an innocent effort towards helping people who have already farted, puked and spilled a lot on using their honey and noodles. He says things will be better in future as the food products will still be the same but now the latest grooming options will cover up the instances of a swelled up face or even a bloated body.
Patanjali has even collaborated with big media houses and we will soon be seeing advertisements all over the television. As per leaks, the ad concept has been finalized by Arvind Kejriwal and he will be using ‘Yogg’ as a reason for this oblivious development taking place in Delhi. This tie-up of AAP and Patanjali will certainly be more impactful than the odd-even rule. Baba Ramdev is also considering another idea for advertising ‘Yogg’ which will show a guy from north-east getting bullied on the roads of Delhi. Suddenly Arvind Kejriwal will appear and give him a bottle of ‘Yogg’. On spraying, he instantly changes into a raging Jaat, speaking good about the party in fluent Punjabi.
Other political parties have also applauded the launch but the most optimistic person is Smriti Irani, who has certainly been breaking a lot of stinky sweat, off-late.
We are yet to hear about the new products associated with this path-breaking line-up of grooming accessories but as per the insiders, the next in line is an eye-cream that will be best used in the parliament as it will have time-bound, blinding capabilities.
Keep watching this space for more on Baba Ramdev’s optimistic product launches.
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